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Agreement signedPublished 31 Jul 2026

FreeHold Brands, LLC /
EveryLife

FreeHold Brands agrees to purchase EveryLife assets

Buy side: FreeHold Brands, LLC
Buy sideFreeHold Brands, LLC
Target: EveryLife
TargetEveryLife
PSQ Holdings, Inc. · 31 Jul 2026Source
See the source
Follow FreeHold Brands, LLC Follow EveryLife
Buy side: FreeHold Brands, LLC
Buy sideFreeHold Brands, LLC
Target: EveryLife
TargetEveryLife
01 / BuyerFreeHold Brands, LLC
02 / TargetEveryLife
Source for the buyer and target: PSQ Holdings, Inc.

For the buyer and target.

“On July 28, 2025, PSQ Holdings, Inc. (the “Company”), through its wholly owned subsidiaries EveryLife, Inc. and EveryLife Women, LLC (“EveryLife”), entered into an Asset Purchase Agreement (the “Purchase Agreement”) with FreeHold Brands, LLC, a Wyoming limited liability company (“Buyer”), for the sale of certain of the Company’s assets that comprise EveryLife, its direct-to-consumer diaper and baby products brand, for gross proceeds of $5.5 million in cash, subject to customary adjustments.”

Published 31 Jul 2026

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01

What happened

FreeHold Brands, LLC agreed to purchase certain assets that comprise EveryLife, PSQ Holdings, Inc.’s direct-to-consumer diaper and baby products brand. [01]

The sale is for gross proceeds of $5.5 million in cash, subject to customary adjustments. [01]

02

The source

Everything on this page comes from the source below, quoted word for word.

01
Source · PSQ Holdings, Inc.

FreeHold Brands agrees to purchase EveryLife assets

This document is the source for the companies, stage and people on this page.

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03

Timeline

Every date the source states, in order, each with the words it comes from. Anything marked ahead is a target the source gives, not something that has happened.

  1. Published by PSQ Holdings, Inc.

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Deal Web

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Deal Web · 2 firms · 0 peopleHover a name to see how it connects
This dealFreeHold Brands, LLC / EveryLifeAgreement signed · Published 31 Jul 2026
BuyerFreeHold Brands, LLCTargetEveryLife
This dealFreeHold Brands, LLC / EveryLife

Agreement signed · FreeHold Brands, LLC / EveryLife deal (Agreement signed, published 31 Jul 2026).

Published 31 Jul 2026
Timeline
  1. Published by PSQ Holdings, Inc.
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Deal Web as a list
  • FreeHold Brands, LLC (Buyer) buyer this deal. FreeHold Brands, LLC: 1 deal on Carrywatch.
  • EveryLife (Target) target this deal. EveryLife: 1 deal on Carrywatch.