Squared Up Holdings (Marucci management-led investor group) /
Marucci Sports
From a Baton Rouge backyard to MLB's official bat.
What happened
Kurt Ainsworth just bought Marucci back for $225 million. [01]
Fox Factory Holding completed the sale of Marucci Sports to Squared Up Holdings, an investor vehicle led by Marucci senior management including co-founder and CEO Kurt Ainsworth, Fox said Sept. 25, 2026. Enterprise value was $225 million ($200 million cash at close plus a $25 million note). Fox had bought Marucci for about $572 million in 2023. [01]
Who is involved, and the source
The images posted with the deal. Everything on this page comes from the @carrywatch post below.
From a Baton Rouge backyard to MLB's official bat.
This post is the source for the companies, stage, figure and people on this page.
Open the post on XWhere the deal stands
Closed, as posted
Squared Up Holdings (Marucci management-led investor group) acquired Marucci Sports (Closed, posted 26 Sep 2026).
Source
Deal Web
Every firm and person on this deal, and how they connect. Open any name to see their other deals.
Deal Web as a list
- Squared Up Holdings (Buyer) acquired this deal. Squared Up Holdings: 1 deal on Carrywatch.
- Marucci Sports (Target) target this deal. Marucci Sports: 1 deal on Carrywatch.