Vera Bradley, Inc. /
Creative Genius
Vera Bradley to purchase remaining Pura Vida stake
- Price
- $10m
- Stage
- Agreement signed
What happened
Vera Bradley, Inc. agreed to purchase the remaining 25% of Creative Genius, LLC, which operates the Pura Vida brand. The transaction is expected to close January 30, 2023.
The purchase consideration is approximately $10 million, subject to certain adjustments.
The source
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Vera Bradley to purchase remaining Pura Vida stake
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Expected close
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