Victoria’s Secret & Co. /
AdoreMe, Inc.
Victoria’s Secret & Co. adds AdoreMe, Inc. to its digital business
- Price
- $400.0m
- Stage
- Closed
What happened
Victoria’s Secret & Co. completed its acquisition of AdoreMe, Inc. for approximately $400.0 million in cash, subject to customary post-closing adjustments. The Merger Agreement also provides for post-closing consideration of at least $80.0 million and up to $300.0 million.
Adore Me is a DTC lingerie and apparel brand. Victoria’s Secret & Co. said the acquisition supports its digital focus and customer engagement.
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Victoria’s Secret & Co. adds AdoreMe, Inc. to its digital business
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