Zeta /
Marigold Enterprise Business
Zeta Global adds Marigold enterprise software business
Source for the buyer and target: Zeta Global Holdings Corp.
For the buyer and target.
“On November 24, 2025, Zeta issued a press release announcing that it closed its previously announced acquisition of the Marigold Enterprise Business and is updating its guidance for the quarters ending December 31, 2025 and March 31, 2026 and for fiscal year 2026.”
Published 24 Nov 2025
Open the sourceWhat happened
Zeta Global Holdings Corp. completed its acquisition of the Marigold Enterprise Business on Nov. 24, 2025. The transaction included enterprise business subsidiaries and had aggregate consideration of up to $325 million, subject to customary adjustments. [01]
The business includes Marigold Loyalty, Cheetah Digital, Selligent, Sailthru, Liveclicker, and Grow. [01]
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Zeta Global adds Marigold enterprise software business
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Closed
“Zeta Global adds Marigold enterprise software business Zeta Global Holdings Corp. completed its acquisition of the Marigold Enterprise Business on Nov. 24, 2025”
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