Innovid /
TV Squared
Innovid adds TVSquared’s global measurement platform
- Price
- $100m
- Stage
- Closed
What happened
Innovid completed its acquisition of TV Squared, an independent global measurement and attribution platform for converged TV. The transaction included $100 million in cash and 12.5 million in Innovid stock.
Who is involved, and the source
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Advisers
Buy side
- Financial adviser to the buyerEvercore Group L.L.C.Adviser profile
Advisers are not parties to the deal.
Innovid adds TVSquared’s global measurement platform
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