Paine Schwartz Partners /
First Day Life, Inc.
Paine Schwartz Partners invests in family vitamin brand First Day
- Terms
- Undisclosed
- Stage
- Closed
What happened
Paine Schwartz Food Chain Fund VI has completed a strategic investment in First Day Life, Inc., the Austin-based maker of clean-label vitamins, minerals and supplements for the whole family. Founder and CEO Alice Li keeps leading the company. Financial terms were not disclosed.
First Day sells multivitamin, magnesium, tribiotic and brain-support gummies through direct-to-consumer, Amazon and retail channels, and has sold over half a billion gummies since 2019. The deal adds to Paine Schwartz's health and wellness holdings, which include Promix, Suja Life and BetterCo Holdings.
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Paine Schwartz Partners invests in family vitamin brand First Day
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Closed · Paine Schwartz Partners and First Day Life, Inc.: strategic investment (Closed, published 22 Oct 2026).
Published 22 Oct 2026- Published by the source
Deal Web as a list
- Paine Schwartz Partners (Buyer) strategic investment this deal. Paine Schwartz Partners: 1 deal on Carrywatch.
- First Day Life, Inc. (Target) target this deal. First Day Life, Inc.: 1 deal on Carrywatch.
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