Saothair Capital Partners /
North American Breweries (FIFCO USA)
Saothair Capital Partners bought North American Breweries (FIFCO USA) from Heineken subsidiary Distribuidora La Florida, Saothair announced Sept. 3, 2026.
The transaction, in context.
Terms were not disclosed. [01]
North American Breweries brews Labatt, Genesee, Seagram's Escapes, Lipton Hard Iced Tea, and Bubly Wine Refresher out of the Genesee Brewery in Rochester and employs over 700 people. Rich Lozyniak, Saothair operating partner and former NAB CEO, is back on the deal. [01]
The people. The paper.
The stills posted with the deal, in post order. The @carrywatch post is the basis for this record.


Saothair Capital Partners bought North American Breweries (FIFCO USA) from Heineken subsidiary Distribuidora La Florida, Saothair announced Sept. 3, 2026.
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Saothair Capital Partners acquired North American Breweries (FIFCO USA) from Distribuidora La Florida (Heineken subsidiary) (Closed, posted 16 Sep 2026).
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North American Breweries (FIFCO USA)
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Rich Lozyniak
Operating Partner, Saothair Capital Partners; former CEO, North American Breweries